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Backlink workflows
Import backlink data into Google Sheets: preserve the original cells
Prepare a backlink CSV for Google Sheets or Excel with a local preview, text-preserving XLSX export and an import review template. Check IDs, dates, blanks and duplicates before analysis.
Read articleLink fundamentals
Types of backlinks: a four-part map with six examples
Learn how backlink location, relationship, HTML attributes and acquisition method fit together. Filter six annotated cases, compare two side by side and download the evidence table.
Read articlePlanning resources
Backlink strategy template: plan the work, budget and review
Turn a chosen approach into a campaign brief with responsibilities, cost estimates and review dates. Use the editable planner, blank workbook and clearly fictional worked example.
Read articleTechnical SEO
301 redirect backlinks: preserve the destination when URLs move
Follow a backlink through real local HTTP examples. Build a redirect map, compare permanent and temporary moves, and verify the final content without assuming a ranking result.
Read articleLink metrics
Referring domains vs backlinks: what are you actually counting?
Follow a small dataset from individual observations to source pages, hosts and referring domains. Explore why repeated navigation links increase one count without adding a new domain.
Read articleLink metrics
Why backlink counts differ: compare scope before judging accuracy
Reconcile two backlink exports for the same target. Check units, dates, filters and missing rows; use a worked comparison that never treats overlap as provider accuracy.
Read articleTechnical SEO
Technical SEO audit report: evidence a developer can reproduce
Turn technical observations into an actionable audit report. Inspect six tested local examples, separate HTTP evidence from indexing assumptions, assign owners and define acceptance checks.
Read articleSearch performance
SEO ranking report: compare visibility without confusing averages
Build a dated SEO ranking report from query or page exports. Compare matched rows, inspect clicks and impressions, preserve missing values and explain why an average can move against individual rankings.
Read articleBacklink reporting
Backlink report: read delivery, link checks and outcomes separately
Learn to interpret a backlink report using a dated, annotated example. Compare fixed cohorts, separate new publications from totals and turn missing evidence into specific next actions.
Read articlebacklink anchor text analysis
Backlink anchor text analysis: normalize an export and review its distribution
Analyze a dated CSV, inspect original text variants and compare observation shares with source-domain coverage. Work through a twelve-record example without inventing ideal anchor percentages.
Read articleCompetitor research
Competitor backlink analysis: a research dossier and Excel template
Learn how to choose comparison candidates, inspect linked resources and separate link evidence from acquisition assumptions. Explore seven checked connections and download an editable research workbook.
Read articleCompare backlink gaps
Backlink gap analysis: compare exports and qualify the missing domains
Compare your export with one or two competitors, inspect a reproducible domain matrix and export an evidence worksheet. Learn why a missing domain is a research lead, not an automatic link-building target.
Read article