{
  "locale": "en",
  "group": "youtube-seo",
  "manualOnly": true,
  "providerRequests": 0,
  "title": "YouTube SEO: review your video and its evidence",
  "notice": "Fictional manual review examples. No live channel connection, metadata publishing, expert-service verification or ranking prediction.",
  "columns": [
    "Inspection step",
    "Example observation",
    "Evidence to record",
    "Action if it differs"
  ],
  "rows": [
    {
      "id": "promise",
      "title": "Viewer promise",
      "values": [
        "Vague title: My camera tips!!!",
        "What practical question does the video answer?",
        "Propose an accurate title only if the lesson delivers it"
      ]
    },
    {
      "id": "packaging",
      "title": "Title and thumbnail",
      "values": [
        "A shutter-speed lesson with an unrelated image",
        "Check whether both describe the same subject",
        "Record one coherent proposal, not a guaranteed click uplift"
      ]
    },
    {
      "id": "denominator",
      "title": "CTR denominator",
      "values": [
        "10000 impressions; 500 attributed views; 200 external views",
        "Use 500 ÷ 10000, not 700 ÷ 10000",
        "5% is a fictional ratio, not a universal target"
      ]
    },
    {
      "id": "retention",
      "title": "Retention observation",
      "values": [
        "A dip near 00:12 during the introduction",
        "Inspect the moment; skipping and leaving are different possibilities",
        "Write the uncertainty and one hypothesis before changing the opening"
      ]
    },
    {
      "id": "next",
      "title": "Next review",
      "values": [
        "Later snapshot: 20000 impressions and 800 attributed views",
        "4% with more views; compare period, source and audience",
        "Record changes and context without asserting causation"
      ]
    }
  ],
  "example": "Consider a fictional camera tutorial called “My camera tips!!!”. A clearer proposal is “Reduce motion blur indoors: shutter-speed setup”. The lesson must actually show that task, and the thumbnail should communicate the same subject without promising a result it never demonstrates. Our invented report contains 10000 registered thumbnail impressions and 500 views from those impressions: CTR is 5%. An additional 200 external views must not be added to that numerator.",
  "decision": "In authorized YouTube Studio, open the relevant video’s Analytics and record the reporting period and traffic-source filter. Registered thumbnail impressions do not include every exposure outside YouTube. Compare like scopes and allow for reporting delays. A later fictional snapshot of 20000 impressions and 800 attributable views has 4% CTR but more views from impressions. That change alone proves neither a worse title nor successful optimization; audience and source mix may differ.",
  "checklist": [
    "Define the viewer’s question and actual demonstration",
    "Review title and thumbnail as one promise",
    "Record period, source filter and matching counts",
    "Describe retention observations and alternative explanations",
    "Choose one justified change and a later review date"
  ],
  "reviewRecord": "Review the audience-retention report at the video level. A dip around 00:12 could mean viewers skipped or left; inspect what happens there and record a hypothesis, not a diagnosis. A spike can involve rewatching and may deserve investigation rather than automatic praise. For our tutorial, check whether a long opening delays the promised demonstration. Record one proposed improvement, why it addresses the viewer’s task, who will make it and when to review the evidence again.",
  "calculation": {
    "manualOnly": true,
    "providerRequests": 0,
    "verified": false,
    "locale": "en",
    "fictional": true,
    "context": {
      "period": null,
      "trafficSource": null,
      "proposedTitle": null,
      "retentionNotes": null
    },
    "inputs": {
      "impressions": 10000,
      "viewsFromImpressions": 500
    },
    "result": {
      "ctrBasisPoints": 500,
      "reason": null
    },
    "notice": "This calculation does not check your report scope, explain retention changes or predict ranking. Different audiences and traffic sources can change CTR."
  }
}