{
  "locale": "en",
  "group": "local-seo-pricing",
  "manualOnly": true,
  "providerRequests": 0,
  "fictionalExample": true,
  "finalTotalKnown": false,
  "title": "Local SEO pricing: budget shared work and each real location",
  "notice": "Worked amounts are fictional USD examples unless a named, dated offer is identified. Unknown charges are not zero.",
  "columns": [
    "Local budget item",
    "Known example amount",
    "Scope boundary",
    "Next check"
  ],
  "workedRows": [
    {
      "id": "scope-0",
      "title": "Shared and location setup",
      "values": [
        "USD600 + 3 × USD150 = $1,050.00",
        "Shared template work counted once",
        "Confirm each location’s cleanup requirements."
      ]
    },
    {
      "id": "scope-1",
      "title": "Monthly service",
      "values": [
        "USD300 + 3 × USD200 = $900.00",
        "Central reporting plus three local task lists",
        "Check who writes and implements changes."
      ]
    },
    {
      "id": "scope-2",
      "title": "Six-month known base",
      "values": [
        "USD1,050 + 6 × USD900 = $6,450.00",
        "Before unknown tax, software and extra tasks",
        "Do not label this a complete payable total."
      ]
    },
    {
      "id": "scope-3",
      "title": "One extra location",
      "values": [
        "USD150 + 6 × USD200 = $1,350.00",
        "Only if shared work remains unchanged",
        "Requote changes in templates, access or language."
      ]
    },
    {
      "id": "scope-4",
      "title": "Software versus labor",
      "values": [
        "Account band, billing cycle and managed work differ",
        "Annual access is not monthly cancellation",
        "Use the annual bill and ask who performs the work."
      ]
    }
  ],
  "example": "The fictional three-location bicycle retailer plans six months. Shared setup is USD600 and location setup is USD150 each, giving USD1,050 once. Shared monthly work is USD300 plus USD200 per location, giving USD900 monthly. The known six-month base is USD1,050 + 6 × USD900 = USD6,450. One additional location would add USD150 + 6 × USD200 = USD1,350 if shared scope stayed unchanged. Taxes, software and extra tasks are not priced, so this is not a final total. The example is authored, not a vendor’s package or a market estimate.",
  "decision": "Ask whether a fee is per business, location, profile, directory submission, page or account band. Separate listing corrections, profile updates, local landing-page work, review handling and measurement. Do not multiply a two-to-five-location software band by the number of locations, and do not multiply a central website setup fee unless separate work is actually quoted. Mark one-time cleanup separately from maintenance. If a new location changes reporting, languages or site architecture, request a revised scope instead of assuming the marginal amount still applies.",
  "blankRecord": [
    {
      "field": "Real locations, eligibility and profile ownership",
      "value": null,
      "source": null,
      "observedAt": null,
      "prompt": "Not yet confirmed — record the source and date"
    },
    {
      "field": "Shared website/reporting tasks and fees",
      "value": null,
      "source": null,
      "observedAt": null,
      "prompt": "Not yet confirmed — record the source and date"
    },
    {
      "field": "Per-location setup and ongoing tasks",
      "value": null,
      "source": null,
      "observedAt": null,
      "prompt": "Not yet confirmed — record the source and date"
    },
    {
      "field": "Software band, billing period and annual commitment",
      "value": null,
      "source": null,
      "observedAt": null,
      "prompt": "Not yet confirmed — record the source and date"
    },
    {
      "field": "Taxes, extra work, renewal and access handover",
      "value": null,
      "source": null,
      "observedAt": null,
      "prompt": "Not yet confirmed — record the source and date"
    },
    {
      "field": "Acceptance evidence, owner and review date",
      "value": null,
      "source": null,
      "observedAt": null,
      "prompt": "Not yet confirmed — record the source and date"
    }
  ],
  "offerObservations": [
    {
      "observedAt": "2026-10-27",
      "purchased": false,
      "marketAverage": false,
      "currencyCode": null,
      "taxIncluded": null,
      "minimumMonths": null,
      "billingPeriod": null,
      "id": "depot-local-bronze",
      "url": "https://websitedepot.com/top-rated-local-seo-package/",
      "provider": "Website Depot",
      "offer": "Automated Local Bronze",
      "displayedPrice": "Starting at $395",
      "amountMinorUnits": 39500,
      "scope": "10 keywords, meta/alt work, five directory submissions, two posts/add-ons and one article listed.",
      "limits": [
        "Billing period unconfirmed for this tier",
        "Do not transfer another local offer minimum or billing terms",
        "No purchased-service or directory-quality assessment"
      ],
      "localizedNote": "Website Depot automated Local Bronze: starting at $395, with ten keywords and listed local tasks. Billing period, minimum, taxes and explicit currency code remain unconfirmed for this tier."
    },
    {
      "observedAt": "2026-10-27",
      "purchased": false,
      "marketAverage": false,
      "currencyCode": "USD",
      "taxIncluded": null,
      "minimumMonths": null,
      "billingPeriod": "month-or-year",
      "id": "brightlocal-track",
      "url": "https://www.brightlocal.com/pricing/",
      "provider": "BrightLocal",
      "offer": "Track software, 2–5 locations",
      "displayedPrice": "$62 USD/month billed monthly or $558 USD billed annually ($47/month displayed equivalent)",
      "monthlyBillMinorUnits": 6200,
      "annualBillMinorUnits": 55800,
      "displayMonthlyEquivalentMinorUnits": 4700,
      "scope": "Software access; not a quotation for managed SEO labor.",
      "limits": [
        "Annual equivalent is rounded; use the actual annual bill",
        "Tax and renewal/cancellation details require confirmation",
        "Location band is not a per-location multiplication"
      ],
      "localizedNote": "BrightLocal Track software for 2–5 locations: USD62 billed monthly or USD558 billed annually. The displayed USD47/month annual equivalent is rounded; USD558 ÷ 12 = USD46.50. Tax and renewal details still require confirmation."
    }
  ],
  "offerDisclaimer": "These are advertisements, not purchased or tested services, endorsements or market averages. Recheck the exact tier, currency, taxes, billing and scope before relying on a quote.",
  "checklist": [
    "List real locations and eligible profiles first.",
    "Count central tasks once unless the quote says otherwise.",
    "Separate software access from managed labor.",
    "Use the actual annual bill, not a rounded equivalent.",
    "Confirm published corrections and track results separately."
  ],
  "limitations": "The two advertisements are different product types and do not establish an average local SEO price. Google says there is no way to pay for better local ranking; relevance, distance and prominence remain distinct from the service invoice. More locations, directories or posts do not prove improved visibility. Recheck offers and location bands, confirm tax and renewal conditions, and keep unquoted amounts unknown. A full service budget needs both clearly assigned work and a complete written price, not a single attractive number.",
  "calculations": {
    "currency": "USD",
    "fictionalService": {
      "setupBaseCents": 105000,
      "monthlyBaseCents": 90000,
      "plannedBaseCents": 645000,
      "additionalLocationBaseCents": 135000,
      "finalTotalCents": null
    },
    "observedSoftwareArithmetic": {
      "annualBillCents": 55800,
      "displayMonthlyCents": 4700,
      "exactMonthlyCents": 4650
    }
  }
}