Compare a ranking report · Queries

Totals and weighted position describe only the supplied rows in this view. They do not reconstruct the Google property total. Page impressions can count differently from property impressions; query exports may omit rows. Never combine page and query tables into one total.

Property or project: https://sample.example/
Data source: Fictional Search Console-style teaching exports · 2026-10-20
Source scope and filters: Example property; Web search; all countries and devices; same filters; final illustrative data; incomplete teaching subset. Daily dates are Pacific Time.
Summary and limitations: Compare matched queries before describing a site-wide trend. Keep missing keys and outcome measurements explicitly unknown.
Report dimension: Queries
Earlier period: 2026-09-01 / 2026-09-14 · 14 Days · en-queries-baseline.csv
Later period: 2026-10-01 / 2026-10-14 · 14 Days · en-queries-current.csv

Both exports must use the same property, dimension, search type, country, device and filters. Record their source and collection dates in Source. Describe omissions and provisional data in Scope. Search Console daily dates use Pacific Time. Supply non-overlapping periods in chronological order.

Metric	Earlier period	Later period	Absolute change
Supplied rows	3	3	0
Clicks	93	77	-16
Impressions	1,050	1,100	50
CTR	8.86%	7%	-1.86 percentage points
Weighted row position	2.95	7.36	4.41

CTR = total clicks / total impressions. Position = sum(position × impressions) / total impressions, as an estimate for these rows. Any unknown position with positive impressions makes this view’s position unknown. A negative position difference means a lower number, not proof of improved business results.

A key absent from one file stays unknown for that period. It is not automatically zero, newly ranking or lost. A supplied zero is a separate observation. No percentage change is computed from a zero baseline.

Query or page	File presence	Earlier period · Clicks	Later period · Clicks	Absolute change · Clicks	Earlier period · Impressions	Later period · Impressions	Earlier period · CTR	Later period · CTR	Earlier period · Weighted row position	Later period · Weighted row position
samplebrand	Both files	90	40	-50	900	200	10%	20%	2	1
link research	Both files	2	32	30	100	800	2%	4%	10	8
legacy guide	Earlier file only	1	Not provided	Not provided	50	Not provided	2%	Not provided	6	Not provided
reporting checklist	Later file only	Not provided	5	Not provided	Not provided	100	Not provided	5%	Not provided	15

Use the notes to separate an observed change, a hypothesis and a proposed next check. Do not attribute ranking or traffic changes to a backlink order from these exports alone.