{
  "fictional": true,
  "providerRequests": 0,
  "locale": "en",
  "group": "press-release-backlinks",
  "title": "Press-release backlinks: separate distribution from reporting",
  "notice": "Fictional teaching examples. Domains, dates and placements are invented; these are not publisher inventory or live reports.",
  "scope": "Arrows show how announcement text was distributed, not which pages link to each other. The separate editorial report is an invented contrast, not a promised result of distribution.",
  "cases": [
    {
      "displayedUrl": null,
      "parentId": null,
      "checkedAt": "2026-10-27",
      "linkState": "absent",
      "rel": null,
      "targetUrl": null,
      "placement": "source-document",
      "provenance": "original",
      "markup": "<article><h1>Research</h1></article>",
      "id": "announcement",
      "sourceUrl": "https://brand.example/research",
      "title": "Original announcement",
      "note": "Original research page and destination of the example links; not another acquired backlink."
    },
    {
      "displayedUrl": null,
      "parentId": "announcement",
      "checkedAt": "2026-10-27",
      "linkState": "present",
      "rel": "sponsored",
      "targetUrl": "https://brand.example/research",
      "placement": "body",
      "provenance": "distribution",
      "markup": "<a href=\"https://brand.example/research\" rel=\"sponsored\">Research</a>",
      "id": "distribution",
      "sourceUrl": "https://wire.example/releases/river",
      "title": "Distribution page",
      "note": "The distribution record republishes the announcement and has an explicit sponsored link to the source."
    },
    {
      "displayedUrl": null,
      "parentId": "distribution",
      "checkedAt": "2026-10-27",
      "linkState": "present",
      "rel": "nofollow",
      "targetUrl": "https://brand.example/research",
      "placement": "body",
      "provenance": "copy",
      "markup": "<a href=\"https://brand.example/research\" rel=\"nofollow\">Research</a>",
      "id": "copy-a",
      "sourceUrl": "https://copy-a.example/releases/river",
      "title": "Copy with a link",
      "note": "This copy retains a nofollow anchor to the original research, not a link to every other copy."
    },
    {
      "displayedUrl": "https://brand.example/research",
      "parentId": "distribution",
      "checkedAt": "2026-10-27",
      "linkState": "absent",
      "rel": null,
      "targetUrl": null,
      "placement": "body",
      "provenance": "copy",
      "markup": "<p>https://brand.example/research</p>",
      "id": "copy-b",
      "sourceUrl": "https://copy-b.example/releases/river",
      "title": "Copy with URL text",
      "note": "This copy displays the source URL as plain text; the inspected fragment has no anchor."
    },
    {
      "displayedUrl": null,
      "parentId": null,
      "checkedAt": "2026-10-27",
      "linkState": "present",
      "rel": "",
      "targetUrl": "https://brand.example/research",
      "placement": "body",
      "provenance": "editorial",
      "markup": "<p><a href=\"https://brand.example/research\">Research</a></p>",
      "id": "independent-report",
      "sourceUrl": "https://reporter.example/story",
      "title": "Separate editorial report",
      "note": "An independently written fictional report cites the research with no rel. Its existence is not caused or guaranteed by this distribution example."
    }
  ],
  "counts": null,
  "checklist": [
    "Retain issuer, original announcement and supporting evidence.",
    "Inspect each actual page; keep copied and editorial provenance separate.",
    "Record anchor presence, target, rel and observation date, not only pickup counts.",
    "Measure communication outcomes separately from indexing and ranking claims."
  ]
}