Press-release backlinks: separate distribution from reporting
Fictional teaching examples. Domains, dates and placements are invented; these are not publisher inventory or live reports.
- Original announcement
Separate record; no distribution parent
https://brand.example/research - Distribution page
Original announcement → Distribution page
https://wire.example/releases/river - Copy with a link
Distribution page → Copy with a link
https://copy-a.example/releases/river - Copy with URL text
Distribution page → Copy with URL text
https://copy-b.example/releases/river - Separate editorial report
Separate record; no distribution parent
https://reporter.example/story
Arrows show how announcement text was distributed, not which pages link to each other. The separate editorial report is an invented contrast, not a promised result of distribution.
Original announcement
Original research page and destination of the example links; not another acquired backlink.
- Source page
- https://brand.example/research
- Link destination
- No anchor destination observed
- Displayed URL text
- Not applicable
- Link evidence
- No anchor observed
- Observed rel
- Not applicable
- Checked date
- 2026-10-27
Observed example HTML
<article><h1>Research</h1></article>Distribution page
The distribution record republishes the announcement and has an explicit sponsored link to the source.
- Source page
- https://wire.example/releases/river
- Link destination
- https://brand.example/research
- Displayed URL text
- Not applicable
- Link evidence
- Anchor observed
- Observed rel
- sponsored
- Checked date
- 2026-10-27
Observed example HTML
<a href="https://brand.example/research" rel="sponsored">Research</a>Copy with a link
This copy retains a nofollow anchor to the original research, not a link to every other copy.
- Source page
- https://copy-a.example/releases/river
- Link destination
- https://brand.example/research
- Displayed URL text
- Not applicable
- Link evidence
- Anchor observed
- Observed rel
- nofollow
- Checked date
- 2026-10-27
Observed example HTML
<a href="https://brand.example/research" rel="nofollow">Research</a>Copy with URL text
This copy displays the source URL as plain text; the inspected fragment has no anchor.
- Source page
- https://copy-b.example/releases/river
- Link destination
- No anchor destination observed
- Displayed URL text
- https://brand.example/research
- Link evidence
- No anchor observed
- Observed rel
- Not applicable
- Checked date
- 2026-10-27
Observed example HTML
<p>https://brand.example/research</p>Separate editorial report
An independently written fictional report cites the research with no rel. Its existence is not caused or guaranteed by this distribution example.
- Source page
- https://reporter.example/story
- Link destination
- https://brand.example/research
- Displayed URL text
- Not applicable
- Link evidence
- Anchor observed
- Observed rel
- No rel attribute in this example
- Checked date
- 2026-10-27
Observed example HTML
<p><a href="https://brand.example/research">Research</a></p>Inspection checklist
- Retain issuer, original announcement and supporting evidence.
- Inspect each actual page; keep copied and editorial provenance separate.
- Record anchor presence, target, rel and observation date, not only pickup counts.
- Measure communication outcomes separately from indexing and ranking claims.
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