{
  "manualOnly": true,
  "providerRequests": 0,
  "locale": "en",
  "group": "backlink-roi",
  "title": "Backlink ROI: connect delivery metrics to a transparent calculation",
  "notice": "This is a manual planning aid, not a live audit, supplier catalog or ranking prediction. Examples are fictional. Nothing is fetched or submitted; downloaded files stay on your device.",
  "columns": [
    "Measurement layer",
    "Fictional example",
    "Evidence to preserve",
    "Limit on interpretation"
  ],
  "rows": [
    {
      "id": "delivery",
      "title": "Delivery",
      "values": [
        "A reference has been published and observed.",
        "Source URL, observation date, destination and actual context.",
        "Publication is a delivered activity, not revenue."
      ]
    },
    {
      "id": "visits",
      "title": "Referral visits",
      "values": [
        "Visits are associated with the referring source in the chosen period.",
        "Reporting source, channel definition, dates and known tracking gaps.",
        "Visits are not qualified leads or proof of ranking improvement."
      ]
    },
    {
      "id": "revenue",
      "title": "Attributed revenue",
      "values": [
        "300 USD is assigned to the campaign under the stated method.",
        "Verified transactions, attribution rule, period and exclusions.",
        "Assignment of credit is not proof of a causal effect."
      ]
    },
    {
      "id": "costs",
      "title": "Costs",
      "values": [
        "100 USD campaign spend and 150 USD other sales costs.",
        "Invoices or internal cost records, with no duplicated expense.",
        "Omitted labor, refunds or fulfillment costs can change the result."
      ]
    },
    {
      "id": "outcome",
      "title": "Calculated outcome",
      "values": [
        "50 USD net contribution and 50% ROI on campaign spend.",
        "The formula and the exact input record.",
        "A hypothetical arithmetic result is not a forecast or measured incremental lift."
      ]
    }
  ],
  "example": "Our fictional worksheet uses 100 USD campaign spend,300 USD attributed revenue and 150 USD sales costs excluding that campaign spend. Net contribution is 300−150−100=50 USD. ROI on campaign spend is 50 ÷ 100 × 100=50%. These are illustrative inputs, not account results or a promise that buying links creates this return.",
  "decision": "Enter comparable amounts in one currency and period. Include relevant fulfillment, content, labor and placement costs consistently, assigning each expense once. The calculator subtracts sales costs and campaign spend from attributed revenue; its denominator is campaign spend only. It is a deliberately defined campaign contribution measure, not a complete company profit statement.",
  "checklist": [
    "Define the period, currency and attribution rule.",
    "Keep delivery, visits, qualified actions and revenue separate.",
    "Include costs once and record missing data honestly.",
    "Export the calculation together with its evidence limits."
  ],
  "reviewRecord": "Keep the source of every input, the period, attribution rule, refunds or exclusions, and who reviewed the record. Blank means unknown, while an explicit zero means you actually recorded zero. With zero campaign spend the percentage is undefined. Changing currency only relabels inputs; no exchange-rate conversion occurs. Edits mark the example as your unverified inputs."
}