Ordinary editorial reference
<a href="https://shop.example/planner?ref=guide&amp;view=full">Printable planner &amp; checklist</a>

Paid placement
<a href="https://shop.example/planner?ref=guide&amp;view=full" rel="sponsored">Printable planner &amp; checklist</a>

User contribution
<a href="https://shop.example/planner?ref=guide&amp;view=full" rel="ugc nofollow">Printable planner &amp; checklist</a>

Unendorsed reference
<a href="https://shop.example/planner?ref=guide&amp;view=full" rel="nofollow">Printable planner &amp; checklist</a>