{
  "manualOnly": true,
  "providerRequests": 0,
  "locale": "en",
  "group": "ecommerce-seo-mistakes",
  "title": "Ecommerce SEO mistakes: a repair checklist before link building",
  "notice": "This is a manual planning aid, not a live audit, supplier catalog or ranking prediction. Examples are fictional. Nothing is fetched or submitted; downloaded files stay on your device.",
  "columns": [
    "Issue",
    "Observed symptom",
    "Repair decision",
    "Retest"
  ],
  "rows": [
    {
      "id": "discovery",
      "title": "Search-only discovery",
      "values": [
        "The product is found through internal search but not category links.",
        "Add a relevant crawlable category-to-product path.",
        "Follow public category links and inspect their href values."
      ]
    },
    {
      "id": "variants",
      "title": "Variant URL conflict",
      "values": [
        "Links, sitemap and canonical refer to inconsistent product representations.",
        "Document the intended variant model and align signals with it.",
        "Inspect a main product and a variant; do not assume every variant must be merged."
      ]
    },
    {
      "id": "product-evidence",
      "title": "Thin product evidence",
      "values": [
        "The page repeats a name but omits size, compatibility or useful selection details.",
        "Add accurate product-specific information that answers the purchase task.",
        "Check claims against the actual product and read the page as a new buyer."
      ]
    },
    {
      "id": "stale-destination",
      "title": "Stale destination",
      "values": [
        "A removed product still receives navigation links that lead to an error or irrelevant page.",
        "Choose a relevant replacement when one exists; otherwise explain removal appropriately.",
        "Check the old response, destination and internal links; avoid blanket homepage redirects."
      ]
    },
    {
      "id": "filters",
      "title": "Filter crawl growth",
      "values": [
        "Many filter combinations produce repetitive or empty pages.",
        "Decide which combinations serve a real search task and manage the rest deliberately.",
        "Sample filtered URLs, links and crawl rules; distinguish crawling from indexing."
      ]
    }
  ],
  "example": "In a fictional outdoor store, a waterproof bag can only be found through search. A color option changes the URL, while internal links use a different version. First add a relevant category path; then inspect the variant relationship instead of buying links to every URL variation.",
  "decision": "Prioritize errors that prevent customers reaching or understanding the intended product. For each proposed fix, identify the owner and a success check. A filter URL that answers a distinct useful task deserves different treatment from countless empty combinations; do not block every parameter by habit.",
  "checklist": [
    "Choose a representative category, product and variant.",
    "Write the observed evidence before proposing a fix.",
    "Assign a repair owner and an explicit retest.",
    "Keep unknown, repaired and independently verified states separate."
  ],
  "reviewRecord": "Keep before and after observations separate. After a navigation repair, follow category links in a public view and check the anchor destination. After a URL change, inspect status and destination. A successful browser visit is not proof of indexing; record search evidence separately if available."
}